“CBDO” stands for Contract Business Development Organization.
Background: needs and solutions
During the 20th century, the healthcare business model has dramatically changed from the classic FIPCOs (Fully-Integrated Pharma Companies) to the VIPCOs (Virtually-Integrated Pharma Companies) following a defragmentation process and involving thousands of new stakeholders.
At the same time, and also as a consequence, the outsourcing trend has grown, based on the need to reduce fixed costs, financial risk and key resources. Partnering with the best organisations that can provide validated methodologies, employ their accumulated knowledge in their processes and harness their expertise has become a real need today. A good example illustrating this trend is the CROs (Contract Research Organisations) and the CDMOs (Contract Development and Manufacturing Organisations), that have been growing extraordinarily fast as services providers since the early ’90.
During the second half of the 20th century, the “business development” activity evolved in parallel to the healthcare market trends encompassing activities from simple distribution partnerships to more sophisticated business models where most of the key activities were partnered (product development, industrialisation, legal and regulatory support, and even commercialisation). Today business development professionals have to deal with all kinds of needs, cultures (as the best partners can be anywhere in a global World), backgrounds, disciplines, and points of view, transforming they daily activity into a challenging routine driven by common sense rather than validated processes.
Interestingly enough, business development has not been regulated as much as the other key activities in healthcare such as product and clinical development, regulatory affairs and manufacturing processes. All of these activities have to follow restricted rules, whilst business development does not. Consequently, there is a lack of validated methodology supporting the achievement of the challenging goals.
In 2002, following the healthcare market trends and CRO’s services model, Prof. Dr. Sergi Trilla decided to develop and validate business development methodology based on real cases. The validation took about eleven years to develop and combined profound exploration of processes, project management platforms as well as new tools in business management such as business modelling generation put forward by Strategyzer.
From 2002 to 2007, we started to develop and validate process by assisting Pharma companies with existing assets already on the market to expand their presence within Europe and toward Latin America. In 2007 we expanded to Canada and started approaching biotech and medtech companies with assets at different development stages with complementary business development needs. Additionally, we began to develop and validate the first project management platform. Some years after, certain companies asked for our support in developing their portfolio, opening new opportunities for us. It took about a year (between 2012 and 2013) to pivot from a “learning mode” to a proper contract service provider, as we made the transition to cloud-based technology migration as well as the incorporation of the latest business management tools put forward by Strategyzer.
In January 2014 we proudly launched the first Contract Business Development Organization, providing for the first time state-of-the-art business development services and making our methodology available to all healthcare stakeholders.
How can we
Over the years we learned that most of the business development needs can be divided into four distinct groups. Please, click on the group that best describes your profile and your needs so that you can learn more about our specialised services:
NB. We use the word “asset” meaning any kind of healthcare solution at any development stage for either prevention, diagnosis or treatment.
If you would like to learn more about trifermedCBDO, please click on the area that best describes your areas of interest.
- Learn more about our methodology
- Learn more about our competence and team
- Learn more about our expertise and testimonials
- Learn more about our social activities, news and how to contact us
Thank you for your time and interest in the trifermedCBDO services. We look forward to hearing from you soon and having the opportunity to provide you with state-of-the-art business development services.
trifermedCBDO methodology combines proprietary know-how together with the latest project management cloud technologies and business modelling trends.
at trifermedCBDO we have the ability to apply our methodology successfully and efficiently.
at trifermed we have gained expertise in business development over the last 15 years.