Competence Close


Successfull business bevelopment

We understand competence to mean “the ability to do something successfully or efficiently”. From this perspective, we can confirm that at trifermedCBDO we have the ability to apply trifermedCBDO methodology successfully and efficiently.

This unique skill comes from the experience of developing a successful organization over the last 15 years. This is, in fact, why we can call trifermedCBDO a real organization, properly trained by managing hundreds of business development projects applying trifermedCBDO methodology.


We have the privilege to have an Honorary President, Roy (based in Mexico City), who represents all our values; honesty, transparency, hard work, commitment, passion, loyalty, and more. Roy, with more than 40 years of experience in the healthcare industry (including Welcome, IMS and Thomson Reuters), joined trifermedCBDO back in 2004 as a Partner and Regional Director for Latin America, supporting all our business development projects in the region.

Today trifermedCBDO is led by a unique multidisciplinary Board of Directors with three completely different and complementary backgrounds, responsibilities and points of view:

Sergi, as Founder and CEO, brings more than 25 years of experience in healthcare from hospital practice to business development moving along medical and international marketing positions in big Pharma. Sergi’s passion is knowledge development, leading the present and future strategic company development, client relationships, academy and marketing.

Joan, with an engineering background and over 20 years’ experience on the market, takes care of process implementation as COO. Joan’s role is key to providing the best services and guaranteeing the company’s future through the application of one of our key resources: the trifermedCBDO methodology.

Ricardo is our CFO. With 15 years of experience in private banking, he takes care of all financial, legal and administrative operations supported by Albert, Alvar, Bea and Carla. His main passion, however, is talent management. Motivating staff through attractive career plans and learning processes, Ricardo makes sure that trifermedCBDO is able to attract and retain the best talent – a rudimentary requirement in the knowledge economy.

Two teams and one department, along with support staff, define the entire organisation.

  • The European Team acting from their HQ in Barcelona and led by Clara (Regional VP, Europe), are supported by Daniel (Executive Director, Europe), Naiara, Laia (BD Managers, Europe) and Alfons (BD trainee). The team take care of all the European clients as well as all the projects with European partners.
  • The International Team take care of all the clients and projects outside of Europe, with a special focus on America. The team are led by Sergi, and supported by Roy from Mexico City (Executive Director, Latin America), Neil from Toronto (Trifermed Canada Inc. Managing Director) and Pauline from the Barcelona HQ (Executive Director, USA), together with Julia from Boston and Claudia from Barcelona HQ (BD Managers, International), and Arthur also from Barcelona HQ (BD trainee).
  • The Medical Affairs department: led by Marta (VP Medical Affairs). With 20 years of experience including Family and Community practice and different positions at trifermedCBDO since 2003, Marta’s role is key for all the portfolio development engagements. Her expertise and medical background allow her to provide the best selection of assets according to our clients’ business models. Arthur also forms part of Marta’s team.

If you want to know more about our team members, please follow the link to team

Aside from an organised and trained team, business development requires a validated methodology and the expertise to execute it properly.

“CBDO” stands for Contract Business Development Organization.

The CBDO concept was published for the first time in December 2009 by the Catalan Bioregion (© 2009 Biocat, Fundació Privada BioRegió de Catalunya, Spain, L.D.: B-46857-2009), referring to trifermed.

How can we
help you?

Over the years we learned that most of the business development needs can be divided into four distinct groups. Please, click on the group that best describes your profile and your needs so that you can learn more about our specialised services:

NB. We use the word “asset” meaning any kind of healthcare solution at any development stage for either prevention, diagnosis or treatment.

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about us

If you would like to learn more about trifermedCBDO, please click on the area that best describes your areas of interest.

Thank you for your time and interest in the trifermedCBDO services. We look forward to hearing from you soon and having the opportunity to provide you with state-of-the-art business development services.

trifermedCBDO team


trifermedCBDO methodology combines proprietary know-how together with the latest project management cloud technologies and business modelling trends.

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at trifermedCBDO we have the ability to apply our methodology successfully and efficiently.

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at trifermed we have gained expertise in business development over the last 15 years.

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