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Design and validate your business model

Feedback from the market will let you take the right decisions

A product represents a solution for certain existing problems (or needs) in prevention, diagnosis or treatment. It is an important part of a business model and, crucially, represents the underlying value proposition, so investing in product development, in other words, value creation, is therefore key. Additionally, you should ask yourself:

  • Does it make sense for me to invest such an abundance of time, resources and efforts in creating value without the certainty that the hypothetical customers I expect to target (patients, physicians or healthcare providers among others) are willing to use, and more importantly, to pay for my product?
  • Does my business model create and deliver enough value to capture as much of it as I need in order to make the business model profitable and attractive for future partners?
  • How do I communicate this internally and to our potential partners so that we all speak the same language? How can I manage such a complex multicultural, multidepartmental and multidisciplinary project?
  • Am I certain that I am moving in the right business direction?

Consider that business development is as important as product development and your product is only part of a business model. You need to ensure that all the elements of your business model are properly designed and validated before you move too far and too fast.

At trifermedCBDO we have the methodology, the competence and the expertise to help you manage this fascinating process. From business model design (or a review of an existing one) to validation of the key hypothesis with potential partners, working together as a team, we will support you along the process to make sure your business model makes sense and adds enough value to the market. During the process we will introduce your product to the selected partners (based on the right partner profiling) and learn from their expertise and feedback, market by market.

The outcome of the process will help you make the right decisions:

  • If the feedback from the potential partners is positive and the hypothesis is validated, you may decide to move into a negotiation process with the interested parties and build up the best partnership to move along the value chain towards commercialisation. The trifermedCBDO team will also support you during the negotiation process, bringing together our expertise from more than 130 successfully signed deals.
  • If the feedback from the potential partners is negative and the hypothesis is not validated, you may decide to pivot to a better business model or simply stop the development of your product.

In any of the above scenarios, the feedback from the market will be key in helping you make the right decisions.

Please do not hesitate to contact us by phone or directly, by sending an email to any of our team members. We will be pleased to provide any additional information you might request. We look forward hearing from you and having the opportunity to provide you with state-of-the-art business development services.

trifermedCBDO team

“In the 21st century,
executing strategic corporate ideas calls for business development driven by business model design and validation.

The rest is all about being consistent.”

Prof. Dr. Sergi Trilla, MBA
President, CEO & founder

Welcome to the trifermed website; we appreciate your interest and we hope that you will find the information you are looking for. Please feel free to contact us by phone or directly, by sending an email to any of our team members. We will be pleased to provide any additional information you may need.

At trifermed we provide business development services for healthcare stakeholders using our unique 16-year validated methodology.

Over the years we have learned that most of the business development needs can be segmented into four groups.

How can we
help you?

Please click on the group that best describes your profile and your needs so that you can learn more about our specialised services:

NB. We use the word “asset” meaning any kind of healthcare solution at any development stage for either prevention, diagnosis or treatment.

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about us

If you would like to learn more about trifermed, please click on the area that best describes your areas of interest.

Thank you for your time and interest in the trifermed services. We look forward to hearing from you soon and having the opportunity to provide you with state-of-the-art business development services.

The trifermed team


trifermedCBDO methodology combines proprietary know-how together with the latest project management cloud technologies and business modelling trends.

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at trifermedCBDO we have the ability to apply our methodology successfully and efficiently.

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at trifermed we have gained expertise in business development over the last 15 years.

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