Marta Patsi, MBA
Market Intelligence Director
I’m inspired by people who turn their fears into their dreams.
Marta holds a Business Administration and Management degree from the Universitat de Barcelona as well as an MBA and Strategic Management Certificate from the IESE Business School at the Universitat de Navarra. Marta has devoted the last 15 years of her career to the pharma sector, working for national and multinational companies such as Sanofi, Convatec and Lacer, leading Sales Force Excellence (SFE), Marketing, Market Research and the Business Intelligence Departments. She also acted as an Executive Board member at Otsuka for five years before becoming a Founder and Partner in IE4Partners in 2016.
Marta joined trifermedCBDO in October 2017 and currently holds the position of Market Intelligence Director. Her main areas of expertise are sales force management, emotional leadership, management and empathetical analysis of sources of information, segmentation and targeting processes and SFE projects among others.
“Change happens in the boiler room of our emotions… so find out how to light their fires.” Jeff Dewar